Under Armour

Unstoppable

Launching the first athleisure line for an iconic sports apparel brand

A woman in athletic wear stands in front of a city skyline, with a subtle double exposure effect creating a ghostly image of her in the background.

PROJECT 3

We helped Under Armour break into a crowded market with its first athleisure line. We made the name “Unstoppable” about fluidity, with a visually kinetic campaign that paid off the benefit of flowing seamlessly from one thing to the next.

Advertisement poster featuring a man in a white and blue Under Armour athletic outfit, standing against a white brick wall with graffiti, with bold black text reading "UN STOP P ABLE" and smaller text mentioning "UNSTOPPABLE KNIT ZIP." The scene is indoors with ceiling lights and tile flooring.
A man dressed in athletic black and white gear with black sneakers, standing with one arm raised and hand near his face in front of a plain white background. A semi-transparent ghostly image of him is behind, mimicking his pose.
A woman standing with her left hand touching her chin, wearing a maroon long-sleeve shirt and patterned leggings, with two black and white shadow images of herself in different dance poses behind her, all against a white background.
A website banner showcasing athleticwear from the UA Unstoppable Collection, featuring two models in sporty outfits against a white background, with text promoting versatile activewear and a 'Shop Now' button.